management heuristics and simple rules: e.g. utilize technology to provide services that are perceived valuable by customers (aspire customer value), decouple profit and growth from carbon emissions (innovate towards sustainability), organize value creation and capture based on a model in which different parts fit to each other in a meaningful way (engage in business modeling), etc.
organization and management
applied theory-practice transfers in the fields of management, music and sustainable business model innovation
Business development and management consulting in the retail industry
Conferences trackEGOS 2018:
Convenor of egos sub-theme “Heuristics, cognition and behavioral strategy, organization and innovation” with Wolfgang Güttel, Madeleine Rauch: https://www.egosnet.org/jart/prj3/egos/main.jart?rel=de&reserve-mode=active&content-id=1499635422149&subtheme_id=1474852913753
Special issue inTechnological Forecasting and Social Change:
“Heuristics in Technological Forecasting and Social Change” with Wolfgang Güttel (JKU), Madeleine Rauch (Europa Uni) and Vincent Mangematin (GEM): https://www.journals.elsevier.com/technological-forecasting-and-social-change/call-for-papers/heuristics-in-technological-forecasting-and-social-change